Apptrove

Apptrove for Marketers

This guide explains how to use IDFV (Identifier for Vendor) as a device identifier in Apptrove when IDFA is not available, including setup for attribution and test device registration.

Set Up Attribution with IDFV in Apptrove

Explore how Apptrove determines user location using IP geolocation, device metadata, and fallback logic. Understand accuracy, limitations, and best practices.

User Location Attribution: Methods & Best Practices

Explore how conversion rates impact marketing funnels. Learn to optimize each stage from impressions to in-app events to enhance campaign performance.

Understanding Conversion Rates and Marketing Funnel Stages

Discover why install numbers differ between app stores and Apptrove and learn strategies to align data, reduce gaps, and improve attribution accuracy.

Resolving Discrepancies Between App Store and Apptrove

Explore Apptrove's A-Z glossary of mobile marketing terms. Understand key concepts, strategies, and tools to optimize your app campaigns effectively.

Apptrove Mobile Marketing Glossary: Key Terms & Definitions

Learn how to configure session timers in Apptrove to accurately measure user engagement and optimize your app's performance.

Apptrove Session Timer Settings: Optimize User Engagement

Grow app users without ads using Apptrove UniLink, Dynamic UniLink, fallback redirects, QR codes, and owned channels with built-in attribution.

Acquire Mobile Users Organically Without Any Ad Spending

Measure view-through engagements in Apptrove using configurable lookback windows to attribute ad impressions accurately and gain better campaign insights.

Measure View-Through Engagements in Apptrove

Learn how to track Android app installs across multiple stores in Apptrove, manage attribution, and send users via UniLink for accurate reporting.

Set Up Multi-Store Android Attribution in Apptrove

Explore best practices for tracking and analyzing enriched user engagements such as clicks, views, and in-app actions to enhance attribution accuracy and optimize campaign performance.

Understanding Enriched Engagement Practices on Apptrove

This guide explains how Apptrove measures and attributes app reinstalls, helping marketers track re-engagement accurately and optimize retargeting campaigns.

Measure Reinstalls with Apptrove

This guide explains how to leverage Apptrove's Retention Report to identify and analyze user loyalty patterns, helping you understand which users are truly engaged with your app over time.

Understanding User Loyalty Through Apptrove's Retention Report

This guide explains how Apptrove attributes app installs and events when device identifiers (IDFA/GAID) are unavailable, using privacy-compliant alternative methods.

Measure Attribution Without Device ID in Apptrove

Partner Account Status and Activation Flow in Apptrove

Partner Signup Flow

Notes

Understanding and Configuring Fraud Shield in Apptrove

Fraud Shield

Rejected Install Postback

Link Structure and Parameters in Apptrove

Lookback Window in Apptrove

Device Identifiers in Apptrove

Re-Engagement Window

Understanding the Apptrove Attribution Model

Apptrove Attribution Model

This article explains how Apptrove supports Apple’s App Tracking Transparency (ATT) framework, ensuring compliance with user consent requirements and guiding best practices for requesting permission.

About App Tracking Transparency (ATT) in Apptrove

Get familiar with the core concepts and features on Apptrove

Apptrove Basics

Learn your way around the Platform

Add your Team Members

Adding Applications to your Dashboard

Onboarding Checklist

Understand the differences between organic and non-organic app installs, how attribution works, why it impacts growth, and how to improve your campaign ROI.

Organic vs Non-Organic Installs in MMP: Key Definitions

Learn media source types integrated link based and owned how Apptrove attributes installs for each and why classification matters for campaign insights.

Media Sources Explained: Integrated, Link-Based, Owned

Start Your Journey

Dashboard

Custom Dashboard

Migrate Firebase Dynamic Links to Apptrove

Billing and Invoice Management on Apptrove

Billing

Profile

Two-Factor Authentication (2FA)

Insights

Engagement - Activity

Engagement - Customer Analysis

Fraud

Logs

Retention Report

Data Export From Logs and Reports

Reports

Filters for Reports and Logs

Re-Targeting Guide

Audience

Web To App - Smart Banners

Setting Up Apptrove Smart Script for Web-to-App Conversion

Web To App - Smart Script

Connected TV (CTV)

Analyze retention trends by cohorts in Apptrove using unified, acquisition, or retargeting views. Measure installs, events, and revenue effectively.

Cohort Report for User Retention Insights

Engagement

Validation Rule

Branded Domain

Application Settings

Understanding the UniLink Feature in Apptrove

UniLink and Customer Experience

Facebook Ads Discrepancy

Google Ads Discrepancy

Alerts

UniLink Template

UnilLink Management and Experience

Learn how to enable preload referrer tracking in Apptrove, accurately attributing installs and improving your app marketing performance.

Configure Preload Referrer Attribution in Apptrove

Anti-Fraud Settings

Create Custom in-app Events

Webhook Support

Link Analysis

Bulk Link Import

Dynamic Unilink Management

Custom Formula

Apptrove Server IP's

S2S Click Tracking and Impression Tracking

Manage

Integration with Partners and Agencies

Integration with Google Ads

Google Play Console Data Safety Form

SDK Integration

Integration with Facebook Ads

App Store and Play Store Discrepancies

Quora Apptrove Integration

Glance Apptrove Integration

Apple Ads

CleverTap Integration

Appmaker Integration

APK (Android Package Kit) Tracking

APK Tracking Implementation

MoEngage Integration

Where to Find SHA-256

Where to Find Bundle ID and Team ID

Mixpanel Integration

WebEngage Integration

Android SDK Integration

Apptrove Integrations

Learn how to track Android app uninstalls from the Play Store in Apptrove, monitor user churn, and analyze uninstall trends for better app performance.

Monitor App Uninstalls on Android Devices Accurately

Apptrove uninstall help document

Click URL Parameter

Postback Macros

Preventing Install Postbacks for Apptrove

Disable Install Postbacks

Impression URL Parameters

Macros, Click Parameters and Filters

FAQ's

Go to Apptrove

Developer Hub

Find answers and get help from Intercom Support and Community Experts

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