At a Glance: This article helps you understand the filter options available under the Logs and Reports section of the platform.
Filters enable you to refine your data view, segment information, and analyze specific data points effectively.
You might have noticed various filters inside the Apptrove panel’s Logs and Reports. This document explains those filters and their significance in optimizing your campaign analysis and troubleshooting efforts.
Group Reporting Filters
The platform allows you to group by up to 4 filters in the reports section. Grouping helps drill down into specific data sets, compare performance metrics, and analyze traffic quality.
Filter Name | Description |
Date | The date on which or for which the metrics are being shown. |
Agency / Agency ID | The agency managing the campaign often acts as a coordinator between advertisers and partners. |
Partner / Partner ID | Individuals or platforms (affiliates, influencers) that drive clicks, views, or installs. |
Country | Country from where the action originated. |
Ad / Ad ID | Ad name or its unique ID as provided by the advertiser or publisher. |
Adset / Adset ID | Group of ads with shared settings. Each set has a unique ID. |
Site ID | Unique ID assigned to the publisher site displaying the ad. |
Channel | The source platform of the app install or event, e.g., App Store, Samsung Store. |
Month | Month associated with the stats. |
Logs Filters
These filters are available to refine and narrow down your analysis in the Logs section.
Filter Name | Description |
Lookback Window | Maximum time allowed after a click within which an install can be attributed. |
View-through Lookback Window | The maximum period after an ad is viewed for an install to be attributed. |
Click IP | IP address from where the click was generated. |
City / Region | Location details of the click, install, or event. |
ISP | Internet Service Provider through which the activity happened. |
Connection Type | Connection mode: Wi-Fi, broadband, mobile data, etc. |
User Agent | Browser or app making the request and interacting with web content. |
Referrer | Source URL that led to the click or event. |
Proxy Country | Indicates if the traffic passed through a proxy or VPN. |
Device & User Identity Filters
These filters help identify device attributes and user identity markers critical for performance and fraud analysis.
Filter Name | Description |
Device Model & Brand | Model and brand of the user’s device. |
Device Language / Locale | Language and region settings of the device (e.g., en_US, en_IN). |
Operating System / OS Version | Operating system name and version (e.g., Android 13, iOS 17). |
Device Build | Unique device build number containing device family, release date, and version. |
CPU Core | Number of CPU cores in the device. |
Screen Density | The pixel density of the device's screen (PPI). |
GAID / IDFA / IDFV / Android ID / OAID | Advertising or unique device identifiers are used for attribution. |
IMEI / MAC Address / Amazon Fire ID | Hardware-level identifiers of the device. |
Partner Click ID | Unique ID passed by the partner’s tracking system. |
Package Name / Bundle ID | Unique identifier of the mobile app. |
App Name | Name of the mobile app generating the event. |
SDK Type / SDK Version | SDK platform (Android/iOS) and version used. |
SDK Created | Date and time when the SDK was created. |
Emulators | Indicates if the activity was generated using an emulator. |
Is Retargeting | Displays whether the event is part of a retargeting campaign ( |
Advanced Tracking & Analysis Filters
Filters that help you analyze timing, and performance, and identify anomalies or fraud.
Filter Name | Description |
Click to Install Time (CTIT) | The time interval between a click and the app install. Helps detect click spamming. |
Click to Event Time | The time between a click and the event trigger. |
Install to Event Time | Duration from installation to a specific event occurrence. |
Install to Uninstall Time | Duration between installation and uninstall. |
Install Time | Timestamp when the app was installed. |
Analysis Type | Shows if real-time or historical fraud analysis was performed. |
SHA1 / MD5 | Hashing techniques are used to encrypt device identifiers for privacy compliance. |
Reject Reason | Reason for marking the event or revenue as rejected or fraudulent. |
Response Status Code | Postback status codes (e.g., 400 - Bad Request, 401 - Unauthorized). |
Error | If postback fails, a specific error is encountered. |
UniLink Filters (If Applicable)
For clients using Apptrove’s UniLink for deep linking, the following filters are available:
Filter Name | Description |
UniLink Link Name / ID | Name and unique identifier of the UniLink.
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UniLink Template Name / ID | Name and unique ID of the UniLink template used. |
Broaden Your Knowledge:
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Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
