Filter Name

Description

Date

The date on which or for which the metrics are being shown

Agency

A company that helps coordinate with advertisers like influencers or affiliates.
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Partner

Any platform or individuals like influencers or affiliates that bring clicks or views to your application.
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Country

The country name

Ad/Ad ID

Name of the Ad provided by advertiser/publisher. Add ID provided by advertiser/publisher

Adset/Adset ID

Ad sets are groups of ads that share settings for how, when and where to run. When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set. The advertiser/publisher provides these. Unique Adset ID.

Site ID

A unique ID that identifies the publisher that displays the ad

Channel

The sources that are other than google play are used for application installation or any other related activity. For example - the App store, Samsung store etc.

Month

Month associated with the stats

Customer info (Name, ID, Phone, Email)

This one is specific to customer reports. You will be able to see the name, phone number, email ID and unique customer ID

Filter Name

Description

Lookback Window

Click lookback window: Maximum period of time after an ad is clicked within which an install can be attributed to the ad.
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Click IP

IP address of the source from where the click has been generated.
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City

City
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ISP

An internet service provider (ISP) is a company that provides access to the internet. ISPs can provide this access through multiple means, including dial-up, DSL, cable, wireless and fibre-optic connections.
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Connection Type

The connection type that you have. It can be either wifi or broadband etc.

Region

The region to which either a click or an impression or an install belongs to

User Agent

User agent is any software that interacts with your web content and communicates with server in a network.
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View-through lookback window
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The maximum period of time after an ad is viewed within which an install can be attributed to the ad.

SHA1 & MD5
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These are hashing techniques. In some countries where data sharing is not permitted, we get data in form of encrypted hashed data. MD5 and SHA1 are used for the same purpose. We can encrypt data like IMEI number, Mac address, OAID, GAID, IDFA, etc
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Mac_address
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The physical address that identifies a device to other devices on the same local network.
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Android_id
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It's an anonymized string of numbers and letters generated for the device upon initial setup. Any app installed and launched can retrieve the advertising ID that Android devices possess.
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Partner click ID
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Partner clicks IDs are used to store non-unique values from the publisher’s tracking system, in some cases to forward to an advertiser.
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Emulators

Emulators are hardware or software platforms that allow a computer system (or a mobile system) to behave like another so that the former – the host – can run applications and services designed for the latter – the guest.

OAID

Identifier for the Huwai OS devices

Analysis type

Trackier provides two kinds of analysis of the data. One is real-time fraud analysis and the other is an analysis of data based on historical data. Analysis type shows what kind of analysis has been done over that data set

Device build

Build Number on a device consists of letters and numbers to determine the device's information related to its release family, date code when it was manufactured, version, and so on
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CPU core

CPU core represents the total number of cores used or a total number of cores present in the system.
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Screen density
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Density refers to how many pixels have been physically squeezed into a 1-inch x 1-inch area. In digital displays/screens like monitors, phones, and tablets, the density measurement unit is PPI (pixels-per-inch).
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Reject reason
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Reason for marking the particular event or revenue as rejected or fraud
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Click to install time
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Click to install time, or CTIT for short, describes the interval of time between when a user clicks on an ad and an app is opened.
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SDK Type

If it is Android or iOS

IDFV

The identifier for Vendors, which allows app developers to measure user-level data across multiple apps from the same content provider without having to request their consent.
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IDFA

The Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user's device. Advertisers use this to track data so they can deliver customized advertising
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GAID

Google Advertising ID

Is Retargeting

This parameter will show if you are retargeting your campaign or not. “False” would depict the campaign is considered as a regular user acquisition campaign and “True” would mean you are implementing retargeting.
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Device model and brand

The name of the brand of the mobile along with the model

Device Build

A build is a software version for a specific device
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Device Locale

Locale is the representation of a specific region such as en_nz, en_us
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SDK version

The version of the SDK that you are using

SDK (Created)

The date and time on which the SDK was created

Click to Event Time
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Describes the interval of time between when a user clicks on an ad and an event has occurred
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Install to Event Time
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The time interval between when the user installed your application and when an event has taken place

Install to Uninstall Time

The time interval between when the user installed your application and when he uninstalled it
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Install Time

The timestamp when user installed the application

Response Status Code

The status code for the postback. It can be 400 i.e. couldn't process the request or 401 i.e. unauthorized request etc.

Error

This is specific to Postback logs. If the request isn't completed the error that could have possibly occurred.