With the audience feature, users can create customized segments around actions, demographics, attribution type etc.

These segments can further be downloaded and imported to the partners in order to run campaigns for better engagement and performance.

Device ID: Ruleset compliance is assessed using the device ID (GAID). When compliant with the ruleset, the device ID is added to the audience list.

Ruleset compliance is assessed by grouping all device IDs associated with the same CUID. If the group complies with the ruleset, then the device IDs comprising the group are added to the audience.

CUID implementation considerations:

An audience segment consists of rulesets of one or multiple rules to enable precision filtering.

Refresh Frequency - Set the refresh frequency i.e how often the segment is updated or refreshed with new data. The current support is from 1 day till 30 days.

Below is the list of rules that we support with different permutations and combinations
a) User who performed any particular events or didn't perform particular set of events
b) User who viewed the ad within a particular time frame for at least an X number of times
c) User who installed the application within a particular time frame for at least an X number of times
d) User whose revenue hits a particular threshold
e) User whose device model, OS version, app version and carrier is or isn't in a particular list
f) User with a particular location - Region, country and city
g) User whose retargeting or organic is enabled/disabled
h) User who clicked on ad an within a particular time frame for at least an X number of times

Inside the engagement section, there will be an option for audience segmentation. Click on "Add audience segmentation"
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Give the audience a name, frequency post which the audience will be refreshed and define your rulesets
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Once added the system will take few minutes to process the request and once that is done and your status is changed from progress to active, you can simply download the CSV file and upload it as part of your campaigns to target the customized audience
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The user can also edit or delete the audience as per their requirement as part of the actions.

Open your Google Ads account, Go to "Tools" and inside tools click on shared library and then "Audience Manager"
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Go to "Customer list" as part of Data segments

Choose the option to upload the file manually. Click on Next and another pop-up would open up. Give your segment a name and choose data type as user IDs and simply upload the CSV file that you downloaded from Trackier platform containing GAIDs
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Now when you will create a campaign you will get an option to choose an audience segment, simply select the audience name that you created via the CSV upload and your campaign would target only those customers.
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Open up your Facebook ads account and go to the Audience section as part of the left bar.

Choose to create a custom audience
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Choose the source of your data as customer list and upload the CSV file giving an appropriate name to your audience segment
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You will see the fields that were as part of the CSV. Click on import and create and your audience will be created successfully.
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Now when you will create a campaign on Facebook, you will get an option to add the custom audience that you created. Select that audience and your campaign will target the users that you want.
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