Audience

With the audience feature, users can create customized segments around actions, demographics, attribution type, etc.
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These segments can further be downloaded and imported to the partners in order to run campaigns for better engagement and performance.

Device ID: Ruleset compliance is assessed using the device ID (GAID). When compliant with the ruleset, the device ID is added to the audience list.
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Ruleset compliance is assessed by grouping all device IDs associated with the same CUID. If the group complies with the ruleset, then the device IDs comprising the group are added to the audience.
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CUID implementation considerations:

Select the parameters that you want to be exported. It could be customer ID, customer name, customer phone number, or email

An audience segment consists of rulesets of one or multiple rules to enable precision filtering.
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Refresh Frequency: Set the refresh frequency, i.e., how often the segment is updated or refreshed with new data. The current support is from 1 day to 30 days.

Below is the list of rules that we support with different permutations and combinations
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a) A user who performed any particular events or didn't perform a particular set of events
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b) User who viewed the ad within a particular time frame for at least an X number of times
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c) User who installed the application within a particular time frame for at least an X number of times
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d) User whose revenue hits a particular threshold
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e) User whose device model, OS version, app version, and carrier are or aren't in a particular list
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f) User with a particular location (region, country, and city)
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g) User whose retargeting or organic is enabled or disabled
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h) User who clicked on an ad within a particular time frame for at least an X number of times

i) Whose media source is a particular partner

Inside the engagement section, there will be an option for audience segmentation. Click on "Add audience segmentation"
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Give the audience a name and frequency post, based on which the audience will be refreshed, and define your rulesets.
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Once added, the system will take a few minutes to process the request, and once that is done and your status is changed from progress to active, you can simply download the CSV file and upload it as part of your campaigns to target the customized audience.
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The user can also edit or delete the audience as per their requirement as part of the actions.
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Below is a glimpse of how GAIDs will look as part of the downloaded CSV
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Click on +Create Suggested Segment.

In the pop-up window, you'll be able to see templates based on different criteria and rules. Choose the one that fits your needs

After selecting a template name, the frequency and rules will be automatically set based on that template.

The screenshot below shows an example of rules applied to an audience segment consisting of users who clicked on the ad but did not complete the installation.

As highlighted below, here, two rules are added for users who clicked an ad & users who didn't install the app in the last 7 days.

In case you select the template of inactive users, the rule related to the app-open event is set to create segmentation. Please refer to the attached screenshot for the same.

Furthermore, there is also an option to segment audiences based on events performed using the Conversion A Happened but B Did not template. For example, if a user installed an app and registered themselves, but did not subscribe to a trial or paid plan can be segmented using the predefined rules visible in the screenshot below. Please note that the default rule is set for event type registration and subscribe. You can edit the event name in both rules based on your needs.

After choosing the right template, add new or existing connections to the audience segment and click on save.

On your Apptrove dashboard, go to Audience > Partner Connection, and click on the +Add connection button on the top right part.

Enter a name, select the Partner account associated with Google Ads, and click on +Add.

​Once added, the audience list will automatically be fetched on the Google Ads dashboard in the Audience Manager section.

On your Google Ads dashboard, go to Tools > Shared Library > Audience Manager
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Select the customer list imported from Apptrove and add it to desired campaigns

Select the campaigns for the audience and click on next

You can choose the targeting setting from the options provided.

After adding the audience segment, it will appear in an in-use section, and you can click on the list to view more details.

Details like import date and time, eligibility, and visible on this page.

Scroll down to view the conversion chart and manage campaigns and ad groups for this audience.

Open your Google Ads account, go to "Tools," and inside tools, click on shared library and then "Audience Manager."
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Go to "Customer list" as part of the Data segments
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Choose the option to upload the file manually. Click on Next, and another pop-up will open. Give your segment a name, choose data type as user IDs, and simply upload the CSV file that you downloaded from the Apptrove platform containing GAIDs
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While creating a new campaign, you will get an option to choose an audience segment; simply select the audience name that you created via API or CSV upload, and your campaign will target only those customers.
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Open up your Facebook ads account and go to the audience section as part of the left bar.
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Choose to create a custom audience
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Choose the source of your data as a customer list and upload the CSV file, giving an appropriate name to your audience segment
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You will see the fields that were part of the CSV. Click on import and create and your audience will be created successfully.
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Now, when you create a campaign on Facebook, you will get an option to add the custom audience that you created. Select that audience, and your campaign will target the users that you want.
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