Postback Macros

Postback Macro Name

Description

Type of Data

click_id
​

Unique click ID
​

String {664b1b09c8d26f1c5b6360xx}
​

geo

Geographical location
​

String {IN}

region

Region to which the user belongs

String {Madhya Pradesh}
​

city

City name

String {Mumbai}
​

source_ip

IP of the source from where the install occurred
​

String

user_agent
​

The browser on which the click event occurred
​

String

device_model

Model of the device of the user
​

String

device_brand

Brand name of the device
​

String

device_language/Locale

Language in which the contents of the device are displayed
​

String

language

Language reported by the device and set by the device OS.
​

String

platform

Device platform: iOS, Android, or Windows Mobile
​

String {ios}

os_version

Operating system version
​

String {14}

sdk_version

Software development kit version running on the user's device
​

String {1.6.57}

app_version

Application version

String {2.1}
​

app_name

Application name

String
​

bundle_id

A bundle ID or bundle identifier uniquely identifies an application in Apple's ecosystem
​

String {id535886823}

gaid

Google Advertising ID
​

String

idfa

User resettable advertising ID found on iOS devices
​

String

oaid

User-resettable ID on some Android devices, usually as an alternative to GAID
​

String

id_type

Google advertisement ID and iOS ID
​

String

advertising_id_type

User-resettable device ID
​

String

click_time

Timestamp for the click event
​

Integer

click_time_unix

Timestamp for click event sent in an integer format
​

Integer {1716198088.000000}

p1-p5

Open parameter getting value from the publisher's end.
​

String

click_user_agent

Browser name through which the click occurred
​

Integer

cost

Cost value
​

Float

cost_usd

Cost value in USD
​

Float

cost_currency

Currency of the cost
​

Float

cost_currency_rate

The rate of the currency you are dealing in
​

Float

install_time

Timestamp of the install event
​

Integer

install_time_unix
​

Timestamp of install event sent in an integer format
​

Integer

install_time_micro

Timestamp of install event in micro seconds
​

Integer

install_date_ymd

Install date in year month and date format
​

datetime

install_ip

IP of the install event
​

String

event_id

Unique ID associated with the event

String {664b1c6cf7a49c498b180zyx}

event_name

Name of the event
​

String {payment_gateway}

event_revenue_currency

Event revenue currency code reported in the event or the currency selected by the user
​

Float

event_revenue

Event value reported by SDK using event_revenue_currency or currency selected by the user.
​

Float

event_revenue_usd

Event value in USD
​

Float

revenue_currency_rate
​

Currency rate of the revenue

discount

The discount associated with the product or any event
​

Float

order_id

Order ID for any of the product
​

String

sub1-sub10

Any additional parameter you want to send out along with SDK
​

String

sdk_param_1 - sdk_param_10

Parameter sent along with SDK
​

String

event_time

Timestamp of the event
​

datetime

event_time_unix

Timestamp of the event in an integer format
​

Integer

event_time_micro
​

Timestamp of the event in micro seconds
​

String

event_date_ymd

Event date in year month and date format
​

datetime

is_reengagement

To check the re-engagement. It will return "True" if there's any re-engagement noticed, else false
​

Integer

event_ip

IP of the event
​

String

reject_reason

Reason for any rejected event or install
​

String

attribution_time

Time for attribution
​

datetime

attribution_time_unix

Time for attribution in an integer format
​

Integer

is_retargeted

This parameter will show if you are retargeting your campaign or not. “False” would depict the campaign is considered a regular user acquisition campaign and “true” would mean you are implementing retargeting.
​

String

is_attributed

A flag marking if the installation or event is attributed to this media source
​

Integer

is_lat

Limit ad tracking (LAT): iOS: Starting iOS 14 LAT is deprecated by Apple. Determine user privacy status using ATT. In this case, disregard is_lat. Before iOS 14, if true, IDFA is not available and is set to 0. Android: When true, the user has opted out of interest-based ads.
​

String

is_lat_bool

Returns the same result as "is_lat," but in boolean format

String

carrier

Carrier name: Jio, Airtel etc.
​

String

connection_type

Connection types like Wifi, broadband etc.
​

String

isp

Name of the internet service provider
​

String

customer_user_id

Unique customer ID
​

String

customer_user_email

Email associated with the customer
​

String

ad

Name of the Ad
​

String

ad_id

Ad ID provided by publisher/advertiser
​

String

ad_group

The group that the Ad belongs to
​

String

ad_set

Ad sets are groups of ads that share settings for how, when, and where to run. When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set. The advertiser/publisher provides these
​

String

ad_group_id

Ad group ID
​

String

ad_set_id

Ad set ID
​

String

camp

Campaign name
​

String

camp_id

Campaign ID
​

String

site_id

A unique ID that identifies the publisher that displays the ad
​

String

sub_site_id

Ad sub-network/Publisher ID. If, in addition to the main publisher (site ID), there is a sub-publisher
​

String

channel

The sources that are other than Google Play are used for application installation or any other related activity. For example: the App store, Samsung store etc.
​

String

ad_type

Specify the type of your ad. It can be just text, a banner, or a video.
​

String

partner_id

Partner ID
​

String

partner_name

Name of the partner
​

String

gplay_click_time_unix

Google play timestamp for click in integer format
​

Integer

gplay_download_time_unix
​

Google play timestamp for download in integer format
​

Integer

can_claim_attr_bool

In case given "All media source" as part of in-app event postback configuration by the advertiser, then this macros can be added to give true or false information about the attribution

True or false