Overview
View-through attribution (VTA) in Apptrove measures the influence of ad impressions that a user views but does not click. It helps you understand how ads drive awareness and impact campaigns without requiring immediate interaction.
How View-Through Attribution Works
Ad Impression: A user sees an ad in an app or website but doesn’t click.
Attribution: If the impression meets the configured lookback window, it is credited in Apptrove reports.
View-through tracking ensures that all ad impressions within the lookback window are recognized for campaign performance analysis.
Lookback Window for View-Through
Apptrove allows you to define the lookback window for view-through attribution:
Default Duration: 24 hours
Custom Duration: You can configure a custom lookback window in your campaign settings. Options include 1 day, 7 days, or 30 days depending on campaign goals.
Key Notes:
Only impressions within the selected lookback window are counted for view-through attribution.
This ensures accurate reporting of impressions’ influence on user behavior.
Reporting Metrics
Apptrove provides metrics to analyze view-through engagements:
Metric | Description |
Impressions | Number of times an ad was displayed. |
Attributed Views | Impressions counted within the lookback window. |
Campaign | Campaign delivering the ad impression. |
Metrics can be viewed in Apptrove Reports, including dashboards and raw data exports.
Setting Up View-Through Attribution
Create a Campaign:
In your Apptrove dashboard, create a new campaign and enable view-through tracking.Configure Lookback Window:
Set the duration for which impressions are eligible for view-through attribution.Share Impression Links:
Provide impression tracking links to your ad networks or partners so Apptrove can register impressions in real time.Monitor Metrics:
Track view-through impressions and attributed campaigns via the dashboard or raw data exports.
Best Practices
Select Appropriate Lookback Windows: Choose a duration that aligns with typical user interaction timelines for your campaigns.
Combine with Other Metrics: Analyze view-through impressions alongside clicks and installs to get a complete picture of ad effectiveness.
Conclusion
View-through attribution in Apptrove, combined with configurable lookback windows, helps you accurately measure the impact of ad impressions. Proper setup ensures that all relevant impressions are captured in campaign reporting, improving insights and optimization.
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Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
