Overview
A reinstall occurs when a user uninstalls an app and then installs it again on the same device. Apptrove tracks reinstalls using a re-attribution process that recognizes returning users after a configured inactivity period, allowing for precise re-engagement measurement.
Apptrove’s Re-attribution Logic for Reinstalls
Inactivity Window: Apptrove defines an inactivity window during which if a user uninstalls and then reinstalls the app, the reinstall is considered a re-attribution rather than a new install. The default inactivity window is 60 days, but this can be customized according to campaign needs.
Re-attribution Rule: If the user reinstalls after being inactive for longer than the inactivity window, the reinstall is attributed as a re-attribution to the retargeting campaign or source.
No Re-attribution if Within Window: If the user reinstalls before the inactivity window expires, the reinstall is attributed as part of the original install, not counted as a re-attribution.
Resetting Attribution: Upon re-attribution, Apptrove resets the user’s source attribution for all future in-app events, ensuring that subsequent events credit the retargeting campaign.
Re-engagement Window: This window determines how long after re-attribution events will be credited to the retargeting source.
Reinstall Attribution Workflow
Uninstall Detection: Apptrove detects when a user uninstalls your app, starting the inactivity window clock.
Reinstall Event: When the app is reinstalled on the same device, Apptrove checks how long the user was inactive.
If inactivity > inactivity window (default 60 days): The reinstall is tagged as a re-attribution to the retargeting source.
If inactivity ≤ inactivity window: The reinstall is attributed to the original install source.
Post Reinstall Tracking: All in-app events after a re-attribution are attributed to the retargeting campaign unless another attribution event occurs.
Configuring Reinstall Measurement in Apptrove
Set Custom Inactivity Window: Adjust the inactivity window in Apptrove settings to reflect your user and campaign behavior. The default is 60 days, but shorter or longer durations can be used.
Enable Retargeting Campaigns: Make sure retargeting campaigns are properly configured to capture re-attributions.
Analyze Re-attributions Separately: Use Apptrove analytics tools to distinguish re-attributed users from new users for better campaign optimization.
Importance of Measuring Reinstalls
Ensures accurate tracking of returning users driven by retargeting efforts.
Prevents counting returning users as new installs, improving data accuracy.
Helps optimize retargeting strategies by attributing credit correctly.
Enables evaluation of re-engagement campaign performance and ROI.
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Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
