Overview
This guide outlines how engagement activity is captured, reported, and analyzed in the Apptrove panel, focusing on the configuration and customer-centric insights relevant for marketing attribution and campaign optimization.
Understanding Engagement in Apptrove
Apptrove provides a multifaceted approach to tracking user engagement, letting teams monitor activity, segment audiences, and analyze the journey of each user through custom metrics—tailored for different campaign and business goals. Engagement is measured not only by clicks and installs but by ongoing user activities and the quality of each interaction.
Key Engagement Metrics Captured
Apptrove aggregates a broad range of engagement data:
Daily Active Users (DAU): Tracks the count and trend of unique users active on each day within a selected date range, revealing day-to-day engagement health.
Monthly Active Users (MAU): Shows broader trends for monthly engagement, helping to visualize user growth and churn over longer periods.
Clicks vs Installs: Allows visual comparison between advertising touchpoints (clicks) and successful app installs, helping to assess conversion rates.
Custom Events: Every meaningful user action (such as adding items to a wishlist, sharing, or completing an in-app purchase) is tracked and can be reported.
Engagement Activity Analysis Flow
1. Capturing Events
Apptrove relies on SDK integrations to capture user interactions in real time. Key events include:
Ad Clicks: Any click interaction on an ad, whether it results in an install, profile visit, or in-app event.
Impressions & Views: Counts when ads are displayed (impressions) and when users actively engage or view the ad beyond a threshold (views).
Custom Engagements: In-app behavioral events can be instrumented, such as sharing content, completing tutorials, or unlocking features.
2. Attribution Configuration
Attribution in Apptrove emphasizes flexibility and granularity:
Attribution Windows: Configure the window for clicks or impressions to generate attributed installs (e.g., 7-day click, 1-day view).
Event Mapping: Tag custom user events for direct attribution to campaigns, partners, or channels.
Source Segmentation: All activities can be sliced by channel (organic/paid), campaign, creative, geography, or traffic source for granular reporting.
3. Reporting and Analysis
The Apptrove dashboard and downloadable reports provide:
Graphical Trends: Visualize DAU, MAU, clicks, installs, and custom events over time.
Customer Segmentation: Drill down into individual user journeys, segmenting users by ID, source, country, or even ad creative.
Custom Filters: Filter and group engagement data on attributes like user identifier, event type, campaign, or time frame for detailed analysis.
Customer Analysis for Engagement
Apptrove’s customer analysis tools move beyond campaign-level views:
Profile Grouping: Analyze engagement and revenue by user profile (ID, name, email), filter for high-value users, and segment based on behaviors.
Extensive Filters: Filter by agency, partner, ad set, campaign, geo location, creative, and more for targeted insights.
Revenue Impact: Identify the sources and touchpoints that lead to revenue-generating or high-LTV users.
Actionable Segments: Build lists for re-engagement, lookalike targeting, or retention initiatives based on observed behaviors.
When to Use Engagement Activity Analysis
Leverage engagement and customer activity data within Apptrove to:
Identify and leverage high-engagement or high-value users for upselling or reward campaigns.
Compare the effectiveness of different partners, creative sets, or acquisition sources.
Pinpoint bottlenecks or drop-off points in the user journey.
Inform budget allocation by focusing on sources that drive lasting or monetizable engagement.
Optimize retention strategies by understanding, segmenting, and nurturing core audience groups.
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
