At A Glance: This will help advertisers or app owners integrate with Google Ads and track conversions.
Overview
Apptrove provides conversion tracking and attribution with Google Ads campaigns. To integrate with Google Ads, follow the steps below.
Setting up Google Ads as your integrated partner on Apptrove
Go to Tools in your Google Ads dashboard and select Data Manager.
Select Manage & Link under Third-party App Analytics.
To add your App Link, click the "+" button.
Choose the Other Provider option under the App Analytics Provider section.
The following step will require a Provider's ID.
Note: Please contact your account manager to get the Provider's ID.
After obtaining the Provider's ID, choose the appropriate App under Look Up Your App by selecting the relevant platform for your mobile app (iOS or Android).
Click on Create Link ID.
Once you click Create Link ID, you will see your data on the main screen and a Link ID on the same page.
You can copy and store this Link ID, which will be required in Apptrove when you integrate with Google Ads.
Note: You have to repeat these steps to generate unique link IDs for each of your mobile applications.
Adding measurement conversion scales with Google Ads.
Once Apptrove is configured, you must add a conversion measurement scale to the Google Ads platform.
To set the conversion method for your App, refer to the steps and images below:
Conversions can be found in the Goals section of your Google Ads Account.
Click on Create Conversion Action.
Select Conversions on an App from the menu that appears.
Select the Goals of your apps and for each event that you would like to track.
Adding Link ID in Apptrove's panel
Once you get the link ID from the Google Ads platform, you have to add the same in your Apptrove panel.
Follow the below steps to add the link ID and activate the Google Ads integration.
Go to "Integration" from the sidebar.
Select partners and then search for "Google Ads".
Activate the partner and sign in with the Google Ads account
Enter the Link ID, that you generated while setting up Apptrove on Google Ads.
Next, go to "Attribution Window" and set the attribution window for Install Click-Through and Install View-Through.
After enabling default and in-app event postback, click on save.
Note: Please make sure that only the main account of Google Ads is selected, which you are using to run the campaigns.
Once done, it will take around 6–8 hours for data to sync and your integration with Google Ads will be complete.
Troubleshooting Common Google Ads Integration Issues
Below are the most common problems advertisers face while integrating Google Ads with Apptrove, their causes, and step-by-step fixes.
Problem | Root Cause | How to Fix |
Destination Mismatch | Final URL parameters don’t align with your tracking template. | Verify that all parameters after |
GCLID Missing | GCLID not properly passed in the tracking link or postback misconfiguration. | Enable auto-tagging in Google Ads, ensure |
Uncertified Click Tracker | Redirect chain includes non-Google-certified domains. | Use only certified click tracker domains. Remove unapproved third-party redirect URLs. |
Parallel Tracking Error | Tracking template or final URL doesn’t comply with Google’s parallel tracking format. | Follow Apptrove’s implementation guide to ensure your link structure aligns with Google’s standards. |
Troubleshooting GCLID Issues in Apptrove
Step | Action | Details |
1. Verify Auto-Tagging | Ensure Google Ads auto-tagging is active. | This must be enabled in your account settings before testing tracking. |
2. Confirm Macro Usage | Check | Even a minor syntax error can block GCLID capture. |
3. Test Redirect Chain | Review redirect paths. | Ensure every redirect preserves the |
4. Use Diagnostic Tools | Employ tools like Google Tag Assistant or Apptrove Link Tester. | These help validate that the GCLID parameter passes through correctly. |
5. Validate Postback | Confirm postback setup. | Your Apptrove postback must return the GCLID properly for accurate conversion attribution. |
Advanced Tips & Best Practices
Tip | Why It Matters |
Test Everything | Always perform end-to-end testing of your setup before campaign launch to confirm proper tracking and conversion flow. |
Enforce HTTPS | Use HTTPS on all redirects and landing pages to ensure data security and compliance with Google Ads policies. |
Maintain Transparency | Keep all URL parameters visible and avoid restricted macros like |
Stay Current | Regularly review Google Ads policy updates and Apptrove’s documentation to stay ahead of platform changes. |
Broaden your knowledge:
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
