At a Glance: This article will provide you clarity over the possible discrepancies that occur between Apptrove and Google Ads.
While you create your campaign on Google Ads and use Apptrove to view stats for different KPIs such as clicks, installs, impressions, revenue, and more, there are cases when your data might not match the exact value shown on your Google Ads panel. While we work closely with Google Ads to minimize these discrepancies, advertisers should be aware of the reasons.
Discrepancy between Apptrove and Google Ads
The following table outlines common causes of data discrepancies between Google Ads and Apptrove
Cause | Google Ads | Apptrove |
Assisted installs (aka Multi-touch attribution) | Google Ads, as an SRN, attributes all installs following engagements with Google Ads, within their attribution window. | Apptrove attributes the last click in a user's journey |
Install record time | Google Ads attributes the conversion to the click time. | Apptrove attributes the conversion to the launch time (app open). |
Reports time | Google Ads dashboard might have a few hours delay in displaying conversions. | Apptrove’s reports are in real-time. |
Time Zones | Varies based on location | Varies based on location |
Attribution window | 30 days | Google integration is set for 30 days by default (can be modified). |
View Through attribution window | You can set your view-through conversion window when you create or edit conversion actions. | Make sure to have the same mapping as that of what you have set in your Google Ads account. The maximum limit is 7 days in Apptrove |
Re installs | Google Ads show reinstalls as a session_start conversion. | Apptrove attributes and displays re-installs (AKA re-attributions) as part of its retargeting data. |
In-app events | Google Ads attributes the in-app event to the click time. | In the Apptrove dashboard, in-app events are attributed according to the install time. In Raw Data Reports, Apptrove attributes in-app events according to the time of the event. |
Note:
Please remember that in case you are using any other platform for tracking stats, the numbers will not be reflected correctly as either Apptrove will get the attribution or that other platform. So please keep in mind to delink your account from any other platform and not work on 2 different platforms simultaneously.
Broaden Your Knowlege:
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
