At a Glance: This article explains how agencies and advertisers can connect Google Ads to Apptrove. Once connected, agencies can run campaigns, track installs, and in-app events on behalf of Advertisers and view performance in Apptrove.
Introduction
Apptrove allows agencies and advertisers to work together by integrating Google Ads accounts. The advertiser grants access to their Google Ads account, and the agency uses that access to run ads, monitor campaign performance, and attribute conversions accurately. This integration ensures all campaign data, including installs and in-app events, is captured within Apptrove.
Roles and Responsibilities
Role | Responsibility |
Advertiser | Shares access to their Google Ads account and Link ID, using the agency's Customer ID. |
Agency | Accepts the invite and receives a link ID and configures the Google Ads integration in Apptrove. |
1. How to get your Google Ads Customer ID?
This is the unique 10-digit ID assigned to your Google Ads account.
Note: The Agency needs to share the Customer ID with the Advertiser in order to receive the invite.
Log in to your Google Ads account.
Look at the top-right corner of the screen after logging in.
You will see a 10-digit Customer ID in the format
123-456-7890. This is the number you need to share.
Link ID- To be provided by Advertiser
This ID allows your account to be linked with the Advertiser's Manager account.
Note: If there is no Link ID yet, click Create Link ID or follow the prompt to generate one. Refer to our Google Ads Integration guide for detailed instructions and set up the integration.
2. How Advertiser will share the Link ID and access to agency
In thier Google Ads dashboard, click on the Tools icon (shaped like a wrench) in the sidebar.
Under the Data Manager section, navigate to Connected Products.
In the list of options, select Third-party app analytics and click on Manage & link.
Once the Link ID is visible, click on Options
Click Share with other accounts.
Enters the Customer ID obtained from the Agency and send the Invite.
Note: This Link ID is required for the agency to connect to advertiser's Google Ads account.
Once the agency accepts the link request, the status will change to "Shared" in your Linked Accounts section.
3. Agency Accepts Access
To proceed with integration, the agency must have:
Access to their Google Ads Manager Account.
4.How to Accept the Invite
Log in to your Google Ads Manager Account.
Click the Tools icon (wrench) in the sidebar.
Under the "Data Management" section, click on Third Party-app analytics.
Scroll down or navigate to the Linked accounts section.
Look for the Invite Request sent by the advertiser.
Click on the Accept button next to the advertiser’s account.
After accepting, the advertiser will see the status as Shared under their Linked Accounts.
5.Agency Configures the Integration in Apptrove
Once access has been granted and accepted, the agency needs to configure the Google Ads integration in Apptrove to complete the process.
6.How to Set Up in Apptrove
Log in to your Apptrove Agency Dashboard.
In the left-hand menu, click on Integrations.
Select Partner Directory from the dropdown.
Search and click on Google Ads from the available options.
Sign in with your Google account.
7. Enter the Link ID
Enter the link ID and sign in with your Google Account.
Link ID: Paste the Link ID you received from the advertiser.
Final Checklist
Task | Owner | Status |
Customer ID shared | Agency | ☑ |
Link ID generated and shared | Advertiser | ☑ |
Invite accepted | Agency | ☑ |
Integration completed in Apptrove | Agency | ☑ |
Broaden Your Knowledge:
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Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
