At a Glance: This article explains how agencies and advertisers can connect Google Ads to Apptrove. Once connected, agencies can run campaigns, track installs and in-app events on behalf of Advertisers, and view performance in Apptrove.
Introduction
Apptrove allows agencies and advertisers to work together by integrating Google Ads accounts. The advertiser grants access to their Google Ads account, and the agency uses that access to run ads, monitor campaign performance, and attribute conversions accurately. This integration ensures all campaign data, including installs and in-app events, is captured within Apptrove.
Roles and Resposiblities
Role | Responsibility |
Advertiser | Shares access to their Google Ads account, including Customer ID and Link ID. |
Agency | Accepts access and configures the Google Ads integration in Apptrove. |
1. Advertiser Shares Access
To begin, the advertiser needs to have:
Access to their Google Ads account with admin-level permissions.
The ability to log in and navigate the Google Ads interface.
The advertiser must share two important pieces of information with the agency:
Customer ID and Link ID.
Customer ID
This is the unique 10-digit ID assigned to your Google Ads account.
Note: The Agency needs share the Customer ID with the Advertiser in order to receive the invite.
How to Get the Customer ID
Log in to your Google Ads account.
Look at the top-right corner of the screen after logging in.
You will see a 10-digit Customer ID in the format
123-456-7890. This is the number you need to share.
Link ID
This ID allows your account to be linked with the agency's Manager account.
Note: If there is no Link ID yet, click Create Link ID or follow the prompt to generate one. Refer to our Google Ads Integration guide for detailed instructions and setup the integration.
How to Get the Link ID
In your Google Ads dashboard, click on the Tools icon (shaped like a wrench) in the sidebar.
Under the Data Manager section, Navigate to Connected Products.
In the list of options, select Third-party app analytics and click on Manage & link.
Once the Link ID is visible, click on Options
Click share with other accounts.
Enter the Customer ID obtained from the Agency in the earlier step and send the Invite.
Note: This Link ID is required for the agency to connect to your account. Make sure to share both the Customer ID and Link ID with the agency.
Once the agency accepts the link request, the status will change to "Shared" in your Linked Accounts section.
2. Agency Accepts Access
To proceed with integration, the agency must have:
Access to their Google Ads Manager Account.
How to Accept the Invite
Log in to your Google Ads Manager Account.
Click the Tools icon (wrench) in the sidebar.
Under the "Data Managemnet" section, click on Third Party-app analytics.
Scroll down or navigate to the Linked accounts section.
Look for the Invite Request sent by the advertiser.
Click on the Accept button next to the advertiser’s account.
After accepting, the advertiser will see the status as Shared under their Linked Accounts.
3.Agency Configures the Integration in Apptrove
Once access has been granted and accepted, the agency needs to configure the Google Ads integration in Apptrove to complete the process.
How to Set Up in Apptrove
Log in to your Apptrove Agency Dashboard.
In the left-hand menu, click on Integrations.
Select Partner Directory from the dropdown.
Search and click on Google Ads from the available options.
Sign in with your Google account.
Fill in the ID
Link ID: Paste the Link ID you received from the advertiser.
Final Checklist
Task | Owner | Status |
Customer ID shared | Advertiser | ☑ |
Link ID generated and shared | Advertiser | ☑ |
Invite accepted | Agency | ☑ |
Integration completed in Apptrove | Agency | ☑ |
Broaden Your Knowledge:
--> Google Ads Integration
--> Apple Ads Integration
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
