At a glance: This article will help you understand how to integrate with partners and agencies, enabling you to scale your application and improve conversions.
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Overview
The Apptrove platform allows you to view and manage all active and inactive partners integrated with your account. These integrations are crucial in tracking conversions and user interactions. You will see Google Ads, Facebook, Mixpanel, Moengage, and OEMs as an option under active integrated partners.
Partners Integration
To integrate with a partner:
Navigate to Partner Integration on the Dashboard.
Use the filter to search for the desired partner.
Activate or deactivate the partner integration settings directly from the panel.
Once activated, you can further customize the settings, including setting up attribution windows, postbacks, and advanced parameters.
Lookback Windows
Apptrove allows you to configure two types of lookback windows:
Click Lookback Window: The maximum time after an ad click within which an install can be attributed. Any install beyond this window is considered organic. Maximum limit: 30 days.
View-through Lookback Window: The maximum time after an ad view within which an install can be attributed. Any install beyond this window is considered organic. Maximum limit: 7 days.
You can activate or deactivate partner integration settings directly from the panel and once activated, you will have the option to edit the information.
Postback Settings
Postbacks are server-to-server notifications sent to partners when a specific user action occurs, such as app installs, in-app events, or re-engagements. They ensure that partners receive real-time data about user behaviour, allowing them to optimize campaigns.
Install Postback informs you of the winning media sources that were attributed to an install. Once you enable this, it will send default postbacks relating to user actions like installs, launches, and re-engagements based on the event name selected.
For In-App events postback, you can directly change the attribution window of the postback in terms of days, months, and hours.
You can select the in-app events by "Add event" and add a unique identifier that is passed to the publisher. You can further choose to either send "Value and Revenue", "No Value and No Revenue", or "Value and No Revenue".
Attribution link
Attribution links allow advertisers to collect data about user engagement with an ad. You can generate one for click and impression and can add various parameters to it to drill down your analysis.
Anti Fraud Settings
With Anti-Fraud settings, you can automatically block and restrict any fraudulent install or event, which can make your application safer to use. To know Apptrove's anti-fraud settings in detail, check the article here.
Permission Management
One can select and edit the permissions for fraud reports, uninstall data access and attribution link parameter updates directly from the "Permissions" panel, and choose if one wants all these parameters to be seen in the partner interface.
a) Fraud Report Access: Enables access to view fraud reports.
b) Attribution Link Parameter Update: To give them access to change or edit the parameters added as part of attribution links.
c) Uninstall Data Access: Provide access to uninstall data.
d) Retention Report: Allow a partner to view retention reports over their panel.
e) VTA Disabled: In case you do not wish to record impression based traffic.
Attribution Checklist
There is a checklist as part of partners that will track if the partner has started tracking your click installs, uninstalls, and events.
The SDK and app versions that the users are using through that partner. You can view this info as part of partner info under “Tracking status”.
A cross would indicate that the attribute is not being tracked yet and a green tick would indicate the attribute is being tracked.
Agencies Integration
Trackier also allows advertisers to manage agency-level access by configuring the following permissions:
Allow to configure partners: To allow the agency to manage and configure partners.
Access Log and Exports: Allow agencies to access your logs and export data.
All Partner Data Access: Allow agencies to access all partner data.
Organic Data Access: Allow agencies to access all organic data.
Revenue Data Access: Allow agencies to access all the revenue-related data.
Fraud Data Access: Allow agencies to access all the fraud-related data.
Uninstall Data: Allow agencies to access the uninstall data of the applications.
Broaden your knowledge:
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
