At A Glance: This article will guide you through integrating Facebook Ads with the Apptrove platform, allowing you to track and optimize your app promotion campaigns seamlessly.
Learn how to create Facebook accounts: Business, Ad and Developer
Overview
Start tracking the effectiveness of your Facebook mobile app ads with Apptrove’s simple one-time setup.
By following the steps below, you can enable attributions for any app you want to promote through your Facebook account.
Step 1: Retrieve your Facebook App ID
To create your Facebook app ID, you need to log in to your Meta for Developers portal.
Navigate to the My Apps section and click Create App. Choose Business as the app type and fill in the required details.
Once created, select the app from the dashboard and copy the App ID displayed at the top of the screen.
Step 2: Add App ID and Decryption Key to Trackier
In Apptrove, go to Integrated Partner > Facebook and click Continue with Facebook.
A pop-up will appear where you need to enter your Facebook user ID and password.
Navigate to App Settings > Advanced in the Facebook Developer portal to locate the decryption key. Add the decryption key you find here to the Apptrove panel.
Tracking Events in Facebook Ads
If you want to track in-app events in addition to installs, follow these steps:
Log in to your Meta Business Suite.
Navigate to Data Sources > Events Manager.
Click on “Add Data Source” and create a new dataset.
Open the Event Manager and locate your dataset ID under the Settings tab.
Dataset ID will be reflected on the top-most portion of “Settings”.
To generate an access token, scroll to “Set Up Direct Integration” and click “Generate Access Token”.
Your dataset ID will be the same as your existing pixel ID if an existing pixel is linked to your dataset. Examples of when an existing pixel is linked to your dataset include when: Your pixel was automatically converted to a dataset.
To learn more about datasets, visit: Meta Business Help.
Note:
Please make sure to link your application inside the settings for this arrangement to work as expected.
Also, please make sure the "Activate partner" button is active on Trackier's Facebook integration page.
Agencies Integrating with Facebook on Behalf of Advertisers
Agencies can now integrate with Facebook on behalf of an advertiser. All they need to do is:
Take the details of the App ID, Decryption Key, and Dataset ID (if needed).
Log in to their Facebook Ad Account.
Create a campaign in the format "campaign name_agencyid". This will ensure that the agency is attributed on the campaign basis.
Optimizing Your Facebook Ad Campaigns
Each campaign has a specific goal, such as increasing app installs or maximizing an in-app event (e.g., purchases). When creating an Ad Set:
Choose the optimization goal.
If optimizing for in-app events, select "Maximize Number of Events".
Under App Event, choose the relevant event name to improve targeting and results.
Once you complete these steps, your integration with Facebook Ads will be fully set up, and you will be able to track conversions in Apptrove.
FAQs
Q1. What could be the reasons for the decryption key not being visible on the Facebook Developer account?
You need to add a platform inside App Settings > Basic. Provide required technical details like package name and class name to complete the process. Once that is done, the decryption key will be generated
Q2. Do I need to manually map events between Facebook and Apptrove?
No, as long as you create and add the Dataset ID and access token, all events will automatically map within the system.
Q3. What are dataset ID and access token used for?
This is needed for in-app event data in case you are running ads for optimizing events
Q4. What could be the reasons for the difference in numbers between the Facebook ad panel and the Apptrove panel?
Discrepancies can occur due to factors like lookback window differences, timezone mismatches, and other attribution-related factors. For a detailed explanation, visit: Facebook Ads Discrepancy.
Broaden your knowledge:
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
