Overview:
IDFV (Identifier for Vendor) is a unique identifier iOS generates for apps from the same vendor. Unlike IDFA, IDFV doesn't require App Tracking Transparency (ATT) consent, making it a reliable fallback when users opt out of tracking.
Key Features:
Shared across all apps from the same developer
No ATT consent required
Persistent until all vendor apps are deleted
Automatically generated by iOS
IDFV Attribution Setup
Automatic Fallback
Apptrove's SDK automatically uses IDFV when IDFA is unavailable:
SDK first attempts to collect IDFA
Falls back to IDFV if IDFA is not available
Enables attribution between same-vendor apps
Campaign URL Configuration
texthttps://click.apptrove.io/c/{app_id}?click_id={click_id}&idfv={IDFV}&site_id={publisher_id}Cross-Promotion Attribution
IDFV is ideal for promoting apps within your own app portfolio:
Ad Display: Show ads for your other apps
Install Attribution: Match IDFV between ad click and install
Use Cases: Email campaigns, push notifications, in-app promotions.
Why Use IDFV for Testing
Works without ATT consent
Remains stable across test installations
Privacy compliant
Setup Steps
Navigate to Apptrove account settings
Register device using IDFV
Enable test mode for the device
Perform test installations
Important Limitations
Same Vendor Only: Attribution only works between apps from the same Apple Developer account
Reset Condition: IDFV changes if all vendor apps are deleted and reinstalled
Privacy Compliance: Cannot combine IDFV with other data for cross-vendor tracking
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
