Overview
Not every app has a paid advertising budget—but that doesn’t mean you can’t grow. With Apptrove, you can use owned media channels and smart linking features to drive app installs and engagement organically.
Tools you’ll use:
UniLink Management – create context-aware deep links.
Dynamic UniLink Management – scale UniLink creation and attribution.
UniLink Templates – set fallback paths for installed apps, boosting re-engagement ROI.
Common Use Cases
Channel | Example Strategy | Benefit |
Website traffic | Add a Smart Banner with UniLink to redirect to the right app store or fallback. | Converts site visitors into app users fast. |
Social media | Share UniLinks in posts, bios, or stories. | Track installs from organic followers. |
Email campaigns | Insert UniLinks in newsletters. | Re-engage existing users or drive installs. |
Cross-promotion | Deep link from one app to another with UniLinks. | Boost installs across your portfolio. |
Offline campaigns | Use QR codes generated from UniLinks on posters/flyers. | Bridge offline and online channels. |
How UniLink Works (Updated Flow Diagram)
[ User Clicks UniLink ]
↓
[ Apptrove Detects Platform & App Status ]
↓
┌─────────────────────────────┬─────────────────────────────┐
| App Installed | App Not Installed |
| → Redirect to App (Deep | → Redirect to App Store |
| Link to In-App Content) | (Google Play / iOS Store) |
└─────────────────────────────┴─────────────────────────────┘
↓
[ Attribution & Engagement Tracked in Apptrove ]
With fallback logic, new users install the app, while existing users are deep-linked back into specific content—ensuring no click is wasted.
Dynamic UniLink Management
When running large campaigns, Dynamic UniLink simplifies operations:
Feature | What It Does |
Auto parameters | Adds campaign/UTM values automatically. |
Bulk link creation | Generate UniLinks at scale for multiple sources or partners. |
Consistent attribution | Ensures data integrity across campaigns. |
Fallback-ready | Integrates with template logic for installed vs. non-installed users. |
Convert Non-Mobile Users Into New Mobile Users
Not all of your potential users start on mobile. Many first interact with your brand on desktop websites, social media viewed on desktop, or even offline sources. With UniLink, you can convert these non-mobile audiences into mobile app users by guiding them smoothly to your app.
How to do this with UniLink:
Add Smart Banners on websites – visitors on desktop or mobile web can be prompted to install the app with a clear call-to-action.
Leverage QR codes – non-mobile users who see your campaign offline (posters, flyers, packaging) can scan a QR code that leads directly to your UniLink.
Email and newsletters – include UniLinks that guide desktop readers toward installing the app on their mobile device.
Social media on desktop – even if clicked on a desktop browser, UniLinks ensure attribution is maintained when the user moves to mobile.
By building these touchpoints, you turn web and offline traffic into loyal mobile users, increasing ROI without spending on paid ads.
Best Practices
Always set fallback paths – ensure existing users are deep-linked into meaningful in-app content.
Test on multiple devices – validate both new install and deep-link flows.
Leverage owned channels – prioritize email, social, and web since they cost nothing.
Add QR codes – extend UniLinks into offline campaigns.
Monitor analytics – track installs, engagement, and ROI in Apptrove.
Measuring Success
With Apptrove attribution:
Metric | What It Shows |
Install reports | Number of users acquired via UniLinks. |
Channel performance | Which owned channels drive the most growth. |
Re-engagement events | How many existing users return via fallback paths. |
Conclusion
With Apptrove’s UniLink, Dynamic UniLink, and Templates, you can scale app growth organically—without relying on ad budgets. By ensuring both new installs and deep re-engagements are captured, every click delivers measurable ROI.
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
