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Set Up Multi-Store Android Attribution in Apptrove

Learn how to track Android app installs across multiple stores in Apptrove, manage attribution, and send users via UniLink for accurate reporting.

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Overview

Apptrove lets advertisers track the same Android app across multiple stores separately. This enables you to:

  • Attribute installs and engagement for each store individually.

  • Send users to the correct store automatically using UniLink.

  • Analyze store-specific performance for campaigns.


Step 1: Add Your App for Each Store

  1. Log in to your Apptrove dashboard.

  2. Navigate to Applications → Add Application.

  3. Add the same Android app for each store you want to track (e.g., Google Play, Huawei AppGallery, Amazon Appstore).

  4. Enter the app’s details, package name, and store URL for each instance.


Step 2: Enable Attribution

  1. Enable attribution for each app instance.

  2. Create campaign links specific to each store or use a UniLink to route traffic dynamically.

  3. Ensure tracking parameters are correctly set for every app-store combination.


Step 3: Configure UniLink for Multi-Store Routing

  • Build a UniLink that directs users to the right store based on their device.

  • Configure fallback URLs and deep-linking to ensure a smooth experience for users who already have the app installed.

  • This ensures accurate store-level attribution and improved conversion.


Step 4: Monitor Reports

Apptrove provides store-level insights, including:

Metric

Description

Store-specific Installs

Number of installs attributed to each individual store.

Re-engagements

Users returning to the app per store.

Campaign Performance

Store-wise insights to optimize traffic allocation.

UniLink Clicks

Number of users routed via UniLink to each store.


Best Practices

  • Add each app per store individually to maintain clean attribution data.

  • Use UniLink for campaigns spanning multiple stores.

  • Review store-level reports regularly to track performance.

  • Test all links and redirection flows before campaign launch.


Conclusion

By configuring multi-store Android attribution in Apptrove, advertisers can track installs and engagement accurately across multiple stores. Using UniLink ensures users reach the correct store, improving campaign efficiency and reporting accuracy.


We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!

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