Overview
App Tracking Transparency is a privacy framework on iOS 14.5 and later that requires apps to request user consent before accessing the device’s advertising identifier (IDFA). A system prompt appears to let users allow or deny tracking across other apps and websites.
How Apptrove Handles ATT
SDK Integration
Apptrove’s SDK includes built-in ATT support. It triggers the ATT prompt, captures the user’s authorization status, and manages IDFA access accordingly.Consent Status Recording
The SDK records one of four states—Authorized, Denied, Not Determined, or Restricted—and displays consent data in the Apptrove dashboard and exports.IDFA Access Control
Authorized: IDFA is collected for attribution and audience segmentation.
Denied/Restricted: IDFA is blocked, and Apptrove uses alternative attribution methods without violating privacy guidelines.
Best Practices for ATT Prompts
Pre-Prompt Messaging
Show a brief in-app message before the system dialog to explain how tracking enhances user experience (e.g., personalized content).Optimal Timing
Trigger the prompt at natural milestones, such as after onboarding or when introducing a core feature, to avoid disrupting critical flows.Clear Context
Keep pre-prompt copy concise, stating why permission is requested and how users benefit. Include a “Learn More” link to your privacy policy if needed.Testing & Iteration
A/B test pre-prompt language, design, and timing. Monitor consent rates in Apptrove to refine your approach.
Monitoring and Action
Dashboard Insights
Track ATT consent rates and compare performance metrics for opted-in versus opted-out users.Audience Segmentation
Segment users by ATT status to tailor messaging, offers, or re-engagement strategies.Reporting
Export consent data to analyze trends by geography, campaign, or user cohort over time.
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
