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UniLink and Customer Experience

UniLink and Customer Experience

Understanding the UniLink Feature in Apptrove

Updated over a month ago

At A Glance: This article will help you understand the UniLink feature, its functionality, and where to find it on the platform.


UniLink allows you to create a single link that directs users to the appropriate destination based on their device, app status, or platform. This destination can be a social media page, website URL, app store listing, or registration page.

How UniLink Works on Apptrove


UniLink Template

Creating a UniLink template that represents various links that your user will be redirected to based on different conditions, such as:

  • New users without your app installed to the correct app store or web URL.

  • Existing users with your app installed into the app via Android App Links, iOS Universal Links, and URI scheme.

  • If these are not defined, users will default to the same settings as new users without your app installed (web URL or app store).

Note: A UniLink template is not a clickable link for end-users but serves as a base for generating multiple Custom UniLink URLs. You can create multiple templates for an application based on specific needs.

Creating a UniLink

A UniLink is the actual clickable link or scannable QR code displayed in your ads. During link creation, you can define the user journey and customize tracking parameters.

Where to find UniLink?

UniLink and Customer Experience

  • Inside your Trackier panel, you will have an option of "Unilink Management" under the Engagement section of the Dashboard.

UniLink and Customer Experience

  • Click on Create a Template to see the option to create templates for your application.

Note: If UniLink is not accessible in your account, please contact your account manager for assistance.



We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!

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