At A Glance: This article will help you understand the UniLink feature, its functionality, and where to find it on the platform.
UniLink allows you to create a single link that directs users to the appropriate destination based on their device, app status, or platform. This destination can be a social media page, website URL, app store listing, or registration page.
How UniLink Works on Apptrove
Apptrove Unilink is a single smart link that routes users to the right destination based on their device, platform, and app install status. It helps create a seamless user journey while also enabling campaign measurement, deep linking, and attribution across owned and paid media. Unified deep links commonly support both direct deep linking (for users who already have the app) and deferred deep linking (for users who install after clicking the link).
User Flow
When a user clicks a Unilink, Apptrove automatically checks the user’s environment and routes them accordingly:
If the app is already installed
The app opens instantly
The user is redirected to the specific in-app screen configured in the link
Example:
A user clicks a product promotion link and lands directly on that product page inside the app.
If the app is not installed
The user is redirected to the appropriate app store
After installation and first app launch, the same link data is passed to the app
The user lands on the intended in-app destination
This process is commonly known as deferred deep linking, where link context is preserved even after app installation. (AppsFlyer)
If the user is on desktop or an unsupported environment
The user can be redirected to:
Your website
Landing page
Promotional page
Custom fallback URL
Unilink Flow
User clicks Unilink ↓ Apptrove identifies device & app status ↓ ┌───────────────────────────────┐ │ Is the app installed? │ └───────────────────────────────┘ ↓ ↓ Yes No ↓ ↓ Open app directly Redirect to App Store ↓ ↓ Deep link to Install & Open App specific content ↓ Deep link to specific content
Unilink Reports
Apptrove provides a dedicated Unilink Report to help you measure the performance of your links.
Using this report, you can analyze:
Link clicks
Installs generated through Unilinks
Re-engagements
In-app events
Conversion performance
Link-level attribution data
This helps you understand which campaigns, channels, or customer journeys are driving the best results.
Common Use Cases
Apptrove Unilinks can be used across multiple customer journeys:
User Acquisition
Use Unilinks in:
Paid campaigns
Social media ads
Influencer promotions
QR campaigns
to drive installs and measure conversions.
Re-engagement Campaigns
Bring existing users back into specific app experiences such as:
Offers
New launches
Abandoned carts
Promotions
Referral Programs
Allow users to share personalized invite links with friends while tracking installs and conversions.
Email, SMS & Push Campaigns
Route users from:
Emails
SMS campaigns
Push notifications
directly to relevant in-app content.
Web-to-App Journeys
Move users from your website to the app while preserving campaign context and landing them on the intended in-app experience.
Why Use Unilinks?
Unilinks help you:
Create a consistent cross-platform user journey
Reduce drop-offs during app installs
Improve conversion rates with personalized landing experiences
Measure clicks, installs, and post-install engagement from a single link
Run campaigns across web, social, email, QR, and offline channels
Note: A UniLink template is not a clickable link for end-users but serves as a base for generating multiple Custom UniLink URLs. You can create multiple templates for an application based on specific needs.
Creating a UniLink
A UniLink is the actual clickable link or scannable QR code displayed in your ads. During link creation, you can define the user journey and customize tracking parameters.
Where to find UniLink?
Inside your Trackier panel, you will have an option of "Unilink Management" under the Engagement section of the Dashboard.
Click on Create a Template to see the option to create templates for your application.
Note: If UniLink is not accessible in your account, please contact your account manager for assistance.
Broaden Your Knowledge:
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
