At a Glance:
Apptrove now offers dedicated Dynamic Link plans for customers who only need Unilinks / deep linking functionality, with or without reporting capabilities.
This helps users migrating from Firebase Dynamic Links, which was officially shut down in August, 2025.
Overview
With the deprecation of Firebase Dynamic Links, many businesses are looking for a reliable alternative for:
Deep linking
App redirection
Deferred deep linking
Platform-specific routing
Apptrove now supports two separate Dynamic Link usage modes based on your requirements:
Unilinks with Reporting
Unilinks without Reporting (API / Link-Only Usage)
This allows customers to use Apptrove specifically for Unilinks without requiring a complete MMP setup.
1. Unilinks with Reporting
Who is this for?
This plan is ideal for users who:
Need deep linking functionality
Want access to reporting and analytics
Want to track installs and events
Prefer using the Apptrove dashboard
Features Included
Users will have access to:
Dashboard
Reports
Logs
Unilink Management
Bulk Link Import
Link Analysis
Notifications
Exports
Events
Help & Support Settings
Webhook Settings
Profile & Team Management
Reporting & Attribution
With this plan:
Attribution remains active
Installs and in-app events are processed normally
Reports and logs work similar to standard Apptrove reporting
This plan is suitable if you want both:
Deep linking
Campaign visibility and performance reporting
Billing
Billing continues based on:
Non-organic install quota
2. Unilinks without Reporting (Link-Only Usage)
Who is this for?
This plan is designed for users who:
Only need link creation and routing
Use APIs heavily
Do not need attribution or analytics
Want a lightweight setup similar to Firebase Dynamic Links
Features Included
Users will only have access to:
Unilink Management
Bulk Link Import
Link Analysis
Branded Domains
Profile & Team Management
Instead of the dashboard, users will directly land on the Unilink Management page.
What You Can Do
With this plan, you can:
Create and manage Unilinks
Generate links using APIs
Use deep linking and deferred deep linking
Redirect users based on:
Platform
App install status
Routing configuration
What is Not Included
This plan does not include:
Attribution
Install tracking
In-app event tracking
Reporting dashboards
Non-organic install calculations
This is ideal for teams that only need a deep linking solution without attribution capabilities.
Billing
This plan uses a separate Dynamic Link quota.
Billing is:
Contract-based / fixed pricing
Not dependent on installs or usage-based attribution
Install-based billing is disabled for this mode.
Why This Matters
Firebase Dynamic Links has been deprecated in August, 2025.
Apptrove Dynamic Links provide a migration-friendly alternative with:
Deep linking support
Deferred deep linking
Custom routing
Optional attribution and reporting
This allows businesses to continue their user journeys and campaigns without disruption.
Summary
Apptrove now supports:
Full Unilink + Reporting workflows
Lightweight Link-Only usage
This gives businesses the flexibility to choose the setup that best fits their deep linking and attribution needs.
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
