At a Glance: This article helps app owners understand the retention rate of the users based on the usage of the application.
Overview
Retention analysis is a crucial metric that helps you measure how many users continue to use your app after their first visit. It gives you a clear picture of user engagement and loyalty over time. By tracking retention, you can identify how well your app keeps users interested and what improvements might increase long-term usage.
A strong retention rate often signals that your app provides value to users, encouraging them to return. Low retention could indicate issues such as poor user experience or lack of useful features. Retention analysis helps you make data-driven decisions to improve your app and retain more users.
Why Retention Analysis Matters:
You can easily access retention data from your Apptrove panel without any coding or complex setups.
Improve user experience by identifying drop-off points
Increase revenue by retaining more active users
Optimize marketing efforts based on where users stay engaged
Identify loyal user segments for personalized campaigns
Note: The data represented in the blue-colored cell determines the rate of retention. The higher the retention rate, the darker will be the color.
Steps to Access the Retention Report in Apptrove
Login to your Apptrove panel.
Navigate to your app’s Dashboard.
From the left Sidebar, select the Retention Report under the "Reports" section.
Locate and click on the Retention Report option to view your data.
The report provides a visual table showing how users return over time.
Report Details and Filtering Options
Viewing the Report
The retention report displays the percentage of users who return to the app on subsequent days after installation.
To analyze data for a specific period:
Select your desired date range (7 days max) using the calendar tool.
Set any limits if required, directly from the date range card.
Note: Focus on the early days (Day 1, Day 3, Day 7) to identify how quickly users are dropping off. These are industry benchmarks for healthy retention.
Filtering the Report
You can apply filters to analyze retention based on specific sources or regions:
Filter | Description |
Partner | Select the advertising or affiliate partner who sent the traffic. Useful for measuring which partner brings the most engaged users. |
Ad ID | Filter by specific ad creatives. This helps you understand which ad is leading to better user retention. |
Ad Set ID | Focus on particular ad sets within your campaign. Useful for comparing the performance of various audience groups. |
Site ID | Track user retention based on the website or publisher where your ad was shown. |
Channel | Filter by marketing channels such as Facebook, Google, Organic, etc., to see which channel retains users better. |
City | Narrow down the data to specific cities to compare regional retention patterns. |
Geo (Country/Region) | Analyze retention performance by country or region. Useful for identifying geographic markets with the highest engagement. |
Install Date | View retention metrics for users who installed the app within a specific time range. Helpful for tracking seasonal campaigns or recent launches. |
Agency | If you work with multiple agencies, filter the data to see how users acquired by each agency perform over time. |
This allows you to pinpoint retention performance based on advertising channels, user locations, or specific campaigns.
Broaden your knowledge:
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