At a Glance: This article explains what S2S (Server-to-Server) Click tracking and Impression tracking are and provides step-by-step instructions on how to enable them.
S2S Click Tracking
What is S2S Tracking?
S2S (Server-to-Server) tracking is a highly reliable method of tracking conversions without relying on cookies. Instead of using browser-based tracking, S2S tracking facilitates direct communication between the advertiser’s and publisher’s servers, ensuring accuracy and minimizing data loss. This method is particularly useful in cases where cookies may be blocked or cleared by users, preserving crucial tracking data across different devices and platforms.
Benefits of S2S Tracking
S2S tracking offers a significant advantage over cookie-based tracking by providing more accurate and consistent tracking data. Since it doesn’t rely on the user’s browser, it remains unaffected by cookie deletion, making it an ideal choice for mobile app tracking and performance marketing campaigns. Advertisers using S2S tracking can gain deeper insights into user interactions and optimize their ad spend effectively.
How to Enable S2S Click Tracking
You can enable the S2S click tracking by simply following the steps mentioned below.
Log in to your account and choose the Application.
Navigate to the Partner Directory in your dashboard in your dashboard and choose the Partner account you wish to enable the S2S for.
Click the Edit button next to Click Tracking URL.
Enable S2S Tracking by toggling the Get S2S URL.
Save the changes to apply the update.
Obtain the S2S attribution URL and configure it in your system to receive conversion data.
S2S Impression Tracking
What is Impression Tracking?
Impression tracking allows advertisers to measure how often their ads are displayed to users. It plays a vital role in assessing an ad campaign’s effectiveness by capturing the total number of views an ad receives. This metric helps in evaluating ad reach, visibility, and the level of engagement it generates among target audiences.
Benefits of Impression Tracking
Understanding the number of impressions an ad receives enables advertisers to gauge brand awareness and exposure. Impression tracking provides valuable insights into audience engagement and helps marketers refine their ad placements for optimal performance. Additionally, it aids in evaluating campaign reach and identifying trends that impact overall advertising strategies.
How to Enable S2S Impression Tracking
Log in to your account and choose the Application.
Navigate to the Partner Directory in your dashboard in your dashboard and choose the Partner account you wish to enable the S2S for.
Click the Edit button next to the Impression Tracking URL.
Enable Impression Tracking by toggling the Get S2S URL.
Save the changes to apply the update.
Retrieve the S2S Impression tracking URL and integrate it into your campaigns.
Broaden your knowledge:
Click URL Parameters
Impression URL Parameters
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