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Link Analysis

Link Behavior Analysis on Apptrove

Updated over a month ago

At a Glance: This article will help you gain insights into your Deeplinks, explore detailed information associated with them, and review the settings you have configured.


Benefits of Using Link Behavior Analysis

  • Confirm link details before publishing in a campaign

  • Troubleshoot unexpected behavior in real-time

  • Understand link behavior, re-direction paths, and technical configurations


Where to Find This Option

  • Under the Engagement section, you will find "Link Analysis". Click it to view the detailed post-analysis information for your link.

    Link Analysis


Post-Analysis Information Breakdown

1. General Details

  • Template Name: Displays the name of the template associated with the link

  • Link Name: The name assigned to the specific link being analyzed

  • Campaign Name: The campaign to which this link belongs

  • Media Source: Shows the media source selected during link creation

  • Anti-Fraud Settings: Displays the number of anti-fraud settings enabled for the link

    • You can click the info icon to check which anti-fraud settings are enabled or disabled

    Link Analysis

2. Advanced Settings

  • App Details: Name of the application associated with the link

  • Retargeting: Indicates if retargeting is enabled for the link

    • "Yes" means retargeting is active

    • "False" means retargeting is not enabled

  • Re-Engagement Window: Shows the duration set for re-engagement with the user

  • Attribution and SDK Params: Lists any additional attribution or SDK parameters added to the link

3. Redirection Details

Understand where your users will be redirected based on device status and app installation:

  • When the app isn’t installed:
    Defines the redirection URL, which could be the App Store, Play Store, or a custom URL you have configured

  • When the App is Installed:
    Specifies the deep-link path or activity that will trigger if the app is already installed on the user’s device

  • When the link is clicked from desktop:
    Displays the destination URL or landing page set for desktop users clicking the link


We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!

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