With the help of smart banners, users can ensure accurate web campaign-to-app mobile attribution. You can display the banners as part of the website and when someone clicks on that banner it will redirect you to either play/app store in case the application is not installed or to the desired location inside your application

There are 3 important KPIs related to the smart banner - Install, Click and Impression. When the banner is loaded it is counted as an impression, once the user clicks on that banner it is counted as a click and if that click leads to user installing the application then that is counted as an install

Let's take an example - You are running a business of goods and services delivery, and now you want to convert your website users to app mobile users, you would use the smart banners to do so. Smart banners are backed up by unilinks which means When mobile website visitors click the CTA button, it automatically directs them to the appropriate app store or landing page, where it's easy for them to install

User need to have at least one unilink template for setting up smart banner

The ideal flow goes by "Website Workspace setup" -> "Banner group" -> "Banner/Template"

Create a website workplace - Website on which you will be placing these banners.
​

A code will be generated which the user would need to place inside the website. This can also be configured via Google tag manager.
​

In case the user wants to create another website workplace, they can create the same via going to studio and clicking on the 3 dots.

Delete and edit are another operations that can be performed for workplaces. To retrieve the code snippet click on "Get code snippet"

A banner group can have multiple banners and will have a single unilink template associated with it. To create a banner group, go inside the workplace and click on "Add banner group" button.

Give a name to your banner group and select an appropriate template among the created ones for unilink.

Set URI scheme for the banner group as a fallback for Universal Links and Android App Links users
​

Set the primary and fallback Attributed sources to be attributed with new installs coming from this banner group.

Attributed Source
a) Incoming attribution parameters - If the PID parameter is available in the incoming Apptrove attribution link, all parameters on the incoming link are added to the link on the Smart Banner.
b) UTM params - If a UTM_source parameter is available in the incoming link, the UTM_source and UTM_campaign parameters are added to the link on the Smart Banner.
c) Additional attribution parameters - If you want, add additional attribution data. This enables granular analysis of every install.

Turn on Retargeting if you plan to use the banner group to record re-engagements performed by users clicking on the banner
​

Set the behaviour for banners -
a) Dismissal - Minimum time allowed between a user dismissal of one banner in the group, until the same banner may be displayed again to the user.
b) Frequency capping - The maximum number of times a banner could be displayed to a unique user
​

The operating system for which the banner will be displayed. The user can set the time between which the banner will be showcased on the website. A start and an end date or you can choose to run the banner indefinitely
​

Locations are regions, countries, or states. Select “Worldwide” to display this banner group to all users in all locations. If needed, exclude visitors coming from different locations.

Click “Specific location” to display this banner group to users from one or more locations that you choose.

Set the pages on which the banner will be displayed - User can choose either all the pages or some specific pages
a) Specific page: Specify the host and/or path of the page on which to display the banner. Any queries entered will be disregarded. Example: http://www.example.com/path?query

b) URL path and query: Enter the path and/or query that determines whether or not the banner displays. Example: path?query.
​

Click on "Add Creative" button and give a name to your banner

Add custom attribution parameters to the banner such adset, ad etc
​

Choose a template style/layout for the banner based on which the banner will be displayed on the site

User can customize all the elements as part of the creative/banner.
​
a) App logo
b) Title
c) Description on the banner
e) Rating stars
f) Close button
g) Call to action
h) Background
i) Banner padding
j) Banner position
​

Once created click on "Save creative" and your banner will be saved.
​