Overview
The Cohort Report in Apptrove helps you analyze how user groups (cohorts) behave over time based on shared traits like campaign, partner, or location. It tracks installs, revenue, in-app events, and uninstalls across time intervals, allowing you to measure retention, engagement, and campaign performance effectively.
Report Layout
The Cohort Report table shows each cohort (like a partner or campaign) in a separate row, with columns displaying key metrics for each time period — Day 0, Day 1, Day 2, and beyond — making it easy to track performance over time.
Filters and Configuration
Apptrove allows you to refine your cohort analysis through flexible filters and parameters.
Filter Name | Description |
View Type | Choose the Cohort View Type (Unified, User Acquisition, or Retargeting). |
Granularity | Choose how time intervals are displayed: Day, Week, or Month. Selecting Day provides the most detailed retention insights. |
Metrics | Select which performance metric to evaluate. |
Period | Define your analysis window (e.g., Day 0 - Day 30). |
Ad / Ad ID / Adset / Campaign / Channel | Filter by campaign or creative-level data. |
Geo / City | Analyze performance by location. |
Partner / Agency | Filter by media source or affiliate partner. |
Group By | Group your data by up to four parameters — e.g., Partner, Campaign, City, or Attribution Touch Type. |
Available Metrics
Metric | Description |
Revenue | Total revenue generated by users within the cohort. |
Revenue Count | Number of revenue-generating events (purchases or transactions). |
ARPU (Average Revenue Per User) | Average revenue per user over the selected time range. |
Event (In-App) Count | Total number of in-app events triggered by the cohort. |
Average Event Count | Average number of in-app events per user. |
Event (In-App) Unique Users | Unique users who triggered at least one in-app event. |
Average In-App Event Revenue | Average revenue per in-app event. |
Session Count | Total number of user sessions recorded. |
Uninstall Count | Number of users who uninstalled the app during the selected time frame. |
Cohort View Types
Apptrove offers three Cohort View Types that determine how your data is aggregated and attributed.
View Type | Definition | Data Behavior |
Unified | Combines performance from both user acquisition and retargeting campaigns. If an event belongs to both categories, only the retargeting event is counted (i.e., last-touch logic). | The report includes cost, installs, re-engagements, and revenue — based on the actual last-touch media source. |
User Acquisition | Displays performance metrics from new installs only (excluding reinstalls unless explicitly enabled). | Use this view to analyze campaign performance and user quality for newly acquired users. |
Retargeting | Focuses on users who return via re-engagement or re-attributioncampaigns. | Use this to understand post-install engagement and reactivation effectiveness. |
Example Use Case
Let’s say you ran:
A new user acquisition campaign on Google Ads
A retargeting campaign on Meta
An organic push notification for existing users
Using Unified View, you can:
Compare performance of both acquisition and retargeting in one dataset
Track event activity by day (e.g., Day 1–Day 30)
Identify which campaigns generate higher ARPU and session counts
Broaden your Knowledge:
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
