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Partner Integration for Agency

Partner Integration for Agency

At a Glance: This article helps you integrate with partners in Apptrove so you can track installs, in-app events, and optimize performance with real-time data.

Overview

Apptrove allows you to enable and manage integrations with various partners to automatically receive conversion and user interaction data. When you activate a partner integration, you can configure attribution windows, postbacks, and advanced parameters so everything stays in sync—no manual exports needed.
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How to Integrate with a Partner

  • Navigate to Partner Integration in your Apptrove dashboard.

Partner Integration for Agency

  • Use the filters of Partner ID and Name to find the partner you want to integrate with.

  • Initiate Integration: Locate the partner and check the available action button.
    ​Integrate: Click Integrate to proceed with the integration as usual.
    ​Raise Request: Click Raise. Request to request access from the partner. You will be notified once your request is approved.

  • Complete the Integration: If approval is required, wait for the partner to approve your request before proceeding. Once approved, you can continue with the integration.

  • Configure Integration Settings: Once the integration is activated, you can customize the settings, including attribution windows, postbacks, and advanced parameters.

  • Manage Integration: You can activate or deactivate partner integration settings directly from the panel.

  • Toggle the partner integration to Active to start integration.

Partner Integration for Agency

  • Important Notes

    • The approval-based request flow applies only to partners who have enabled the approval feature.

    • If the partner has not enabled the approval feature, clicking Integrate will connect the partner directly without requiring approval.

    • If the button resets without displaying an update or confirmation, please contact the partner or your Customer Success Manager (CSM) for assistance.

Configuration Settings

These are the various settings you can customize for a partner once integration is active:

  • Attribution / Lookback Windows
    Set how far back clicks or views should be counted for attributing installs to the partner.

Partner Integration for Agency

  • Postback Settings
    Decide which events (e.g., install, in-app events, re-engagements) you'd like to send via postbacks. You can map event names, define revenue/value settings, and more.

Partner Integration for Agency

  • Re-Engagement Window
    If users return to your app after engaging with a campaign, re-engagement settings let you capture their in-app events within a defined time period.

Partner Integration for Agency

  • Attribution Links
    Generate click and impression links with relevant parameters to track partner traffic properly.

Partner Integration for Agency

  • Anti-Fraud Settings
    Automatically disable or flag fraudulent installs or events coming through partners.

Partner Integration for Agency

NOTE:

We strongly recommend agencies keep the Anti-Fraud settings enabled at all times.

These safeguards automatically detect and block suspicious clicks, installs, and in-app events that may result from fraudulent activity.

Permissions (for Partner View)

Depending on your partner setup, you might be able to grant or restrict access to certain features:

  • Fraud Report Access

  • Uninstall Data Access

  • Attribution Link Parameter Update

  • Retention Report Access

Partner Integration for Agency

Tracking Status & Monitoring

  • You’ll see the tracking status for each partner (whether clicks, installs, uninstalls, or events are being tracked).
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  • There’s usually a status icon (like a green tick or red cross) for each tracking metric, so you know what's working and what needs attention.
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Partner Integration for Agency



We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
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