At a Glance:
The Engagement Activity Report helps you measure how actively users interact with your app after installation.
Along with installs, events, uninstalls, and revenue, the report now includes advanced engagement indicators that help evaluate user retention and app stickiness.
Understanding Engagement Metrics
DAU (Daily Active Users)
Average DAU represents the average number of unique users actively using your app each day during the selected reporting period.
This helps you understand daily user engagement trends.
A higher DAU generally indicates:
Better retention
Higher app usage frequency
Stronger recurring engagement
MAU (Monthly Active Users)
Average MAU represents the average number of unique users who interacted with your app during the month.
This metric provides a broader view of overall active user reach.
It helps answer:
How many users return to the app over time
How large is your active user base
Average DAU / MAU Rate
This metric shows the ratio between Daily Active Users (DAU) and Monthly Active Users (MAU).
It helps measure how frequently your monthly users return to your app.
What it indicates
Higher percentage → Users engage more frequently
Lower percentage → Users are less active over time
Example
If:
Avg DAU = 9
Avg MAU = 12
Then:
DAU / MAU = 75%
This means 75% of your monthly users are active daily, indicating strong engagement.
Conversion Rate
Conversion Rate shows the percentage of users who completed the desired engagement action.
This helps evaluate how effectively your campaigns are driving meaningful post-install actions.
A higher conversion rate indicates:
Better campaign quality
More relevant user acquisition
Stronger post-install engagement
Why These Metrics Matter
These engagement indicators help you:
Measure user stickiness
Evaluate long-term retention
Compare partner quality
Identify highly engaged traffic sources
Optimize campaigns based on engagement quality, not just installs
How to Use This Report
Identify High-Quality Traffic Sources
Compare partners based on:
DAU / MAU ratio
Conversion performance
Revenue contribution
Monitor User Retention
Track whether acquired users continue engaging with your app over time.
Optimize Campaign Performance
Shift budget toward channels delivering:
Higher engagement
Better retention
Stronger post-install activity
The Engagement Activity Report helps you move beyond install volume and focus on actual user quality and app engagement performance.
Broaden Your Knowledge:
We are delighted to have assembled a world-class team of experienced professionals who are ready to take care of your queries and answer any questions you may have.
Feel free to reach out to us at any time by emailing us at support@apptrove.com or by using the in-platform chat feature. We'd love to hear from you!
