At a Glance: This article helps you understand the Reports section in the Partner Dashboard, where you can track campaign performance through Daily Reports and Event Reports.
Overview
The Reports section in the Partner Dashboard provides partners with summarized and actionable insights into campaign performance. Unlike raw logs, reports give you aggregated data views that make it easier to analyze trends, measure KPIs, and optimize traffic sources.
1. Daily Report
The Daily Report provides a day-wise breakdown of campaign activity and performance metrics. It is best used for tracking overall delivery and identifying daily trends.
Reporting Options:
Date – The date on which the data is shown.
Clicks – Total number of clicks recorded.
Impressions – Total number of impressions delivered.
Sessions – Number of user sessions tracked.
Installs (Accepted) – Total installs successfully attributed and accepted.
Installs (Rejected) – Total installs flagged or rejected.
Uninstalls (Total) – Total number of uninstalls tracked.
Events (Accepted) – Number of valid in-app events recorded.
Events (Rejected) – Number of events flagged or rejected.
Revenue (Accepted) – Total accepted revenue generated.
Revenue (Rejected) – Total rejected revenue (if flagged).
Cost – Total cost attributed to the campaign.
Filters Available:
You can filter and group your reports using up to 4 parameters at a time, such as:
Agency
Geo (Country/Region)
Ad / Ad ID
Adset / Adset ID
Site ID
Campaign / Campaign ID
Channel
Month
2. Event Report
The Event Report provides insights into in-app events generated by users after install. It is most useful for measuring post-install engagement, validating event tracking, and analyzing user quality.
Reporting Options:
Event – Type of in-app action performed (e.g., signup, purchase, level complete).
Date – The date on which the event occurred.
Agency – The partner agency associated with the event (if applicable).
Geo (Country/Region) – Location of the user performing the event.
Ad / Ad ID – The specific ad or ad ID that drove the event.
Adset / Adset ID – The adset or adset ID linked to the event.
Site ID – The site or placement source of the event.
Campaign / Campaign ID – The campaign details under which the event was attributed.
Channel – The channel through which the event was recorded.
Month – Month-wise grouping of event data.
Filters Available:
You can filter and group your reports by up to 4 parameters at a time, including:
Event Type
Campaign
Site ID
Geo
Date
Additionally, you can toggle advanced views:
Show New User Data – Isolate events triggered by new users only.
Vertical View – Switch report display format for easier comparison.
Broaden your knowledge:
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